An introduction to Web Analytics

An introduction to Web Analytics  

by Sanjana Sharma 

In simple terms, Web analytics defines the analysis of the relationship between a website and the users or the visitors of the website. In the early 1990s, the extent of web analytics was saving internet data as log files, which evolved into a search engine spider that crawled websites. Post the introduction of JavaScript tags, this process was redefined, and it made monitoring the activities done on the website much simpler.

In 2005, Google Analytics came into the fray and the rest is history!

An integrated web service, Google Analytics keeps an eye on the activities and behaviors of the users on a particular website. With the help of key metrics such as unique users, unique sessions, top performing website content, the performance of different traffic sources etc., Google Analytics helps a website owner optimize the components of it as per the user behavior and alter the actions accordingly. Additionally, Google Analytics also helps in monitoring ROI’s, i.e., Return on Investment to further evaluate a specific goal or a target, also integrating into your social media platforms. This also facilitates a close check on the response on digital channels.

With web analytics, you can make certain that your website content and overall website user interface (UI) and user experience (UX) are tailored to the behavior and interests of their target audience.  From there, you are able to see how your audience is using social media (when and where) and other digital channels such as email. With platforms like Google Analytics you can adapt to the demands of your digital audience on the fly, which means your business can be more agile than the competition. Read more for reference.

The importance of website analytics in manifold. Firstly, it helps you understand your visitors well and enhance user experience. Secondly, it helps you evaluate and develop best content to make it appealing for the users or readers. It also helps in building up your website’s SEO. With website analytics, you can track top referrals and build strategies to gain more. Interestingly, it lets you utilize outbound links as partnership opportunities. Lastly, it also helps you track your E-commerce Metrics and utilize them for more sales.

 

This helps in formulating a potential digital marketing plan. A professional expert is able to witness how sales trends are progressing in the present and also give an edge in predicting how the future course of action will turn out to be.

 

 

Source

1.       https://www.mo.agency/blog/digital-marketing-web-analytics-website-design

2.       https://www.monsterinsights.com/reasons-why-website-analytics-is-important-for-your-business-growth/