How Google Analytics can help SMEs grow

Written by Ritesh 

SMEs form the backbone of the Indian manufacturing sector and have become the engine of economic growth in India. It is estimated that SMEs account for almost 90% of industrial units in India and 40% of value addition in the manufacturing sector.

Google’s research in collaboration with consultancy firm KPMG revealed that 68% of the 51 million SMEs are not connected to the internet. The study also found that digitization of SMEs could expand their contribution to India’s GDP by 10 percentage points, pushing it up to 46-48% by 2020.

Google Analytics,as the name suggests “ANALYTICS” , many people fear that its something very complex and not for all.

It helps businesses gain insights on their website’s traffic, where the visitors are coming from (channels, mediums, source, referrals, paid channels), which keywords draw the most traffic, what pages are visited most etc!

Let’s see how Google analytics helps business owners take important business decisions based on a huge amount of real data points

 

Google Analytics Reports:

Audience Overview report It gives details of kind of audience your website is drawing and whether that is the customer persona you are targeting.

It helps to keep a check on how the business is doing compared to competitors.

It provides valuable insights on customer’s behavior, we can leverage it to formulate marketing strategies to increase engagement with them

Customer Acquisition Report

Google Analytics tells us from what channels and sources our website visitors landed on our website, such as search engines, social networks or referrals and what campaigns are drawing how much traffic.

Acquisition report basically helps determine which marketing tactics are working and which are not

Real-time Behaviour Report

With the help of real-time reports on Google Analytics, we can monitor website activity as and when it happens. It provides an overview of the no. of people that are on the site right now, which pages or events they're interacting with, and which goal conversions have occurred.

It shows data based on certain criteria and tells you how different group of people (segments) interact with your website, such as all data for visitors from the United States. It also compares the performance of that a segment to the performance of the whole site.

Goals in Google Analytics

Goals are basically created so that Google Analytics can let you know when something important has happened on your website. Goals in Google Analytics allow you to track specific user interactions on your site.

Setting Goals

Businesses can set goals to keep track of specific URLs. Whenever that particular URL is visited, the goal will be triggered. These business goals can be tracked easily

Custom Report in Google Analytics

Custom reporting dashboard provides a consolidated all in one view that can be digested easily and is simpler to share and export. The goal of Google Analytics is to help the business owner to deliver a high-quality website to your customers and provide with all the necessary information regarding the website statistics.

So, they let you know who’s visiting your site, who are converting and who’s not interested. Along with these which locations they hail from and what social or referral channels bought them here Then it helps to present all these data in an all-in-one view dashboard so that analyzing all that data and taking suitable actions becomes easier for you. So, Google Analytics basically helps you market to the right people, in the right way and at the right time.