Written by Aastha Jain
Getting
started with Google Analytics may seem daunting
at first especially if you are a newbie but it’s one of the best tools at your
disposal. It helps businesses gain insights on their website’s traffic, where
the visitors are coming from, which keywords draw the most traffic, what pages
are visited most etc. The data can then be drilled down to see the
page views, sessions, bounce rate, new vs returning users, and session
duration.
Google Analytics not only provides you
with a lot of data, but it also pushes you in the right direction when it comes
to your website optimization.
Here
are three things you need to know about Google Analytics: -
1.
Google Analytics helps improve your website’s performance
If you want visitors to browse your company’s
website, you’re going to need to have two things in place. First, you’ll need
to make sure your site is mobile optimized. Second, you’ll want to make sure it
loads quickly.
The importance of website speed cannot be overstated.
Consumers are impatient, and if they have to spend too long waiting for your
website to load, they will move on to one of your competitors.
2. Google
Analytics gives you valuable customer data
To create a solid marketing strategy, you need to
have in-depth data about your audience. Google Analytics can provide feedback
not only on your website’s visitors, but also on your email marketing strategy
and social media engagement.
Here are the three sections you’ll want to pay the
most attention to:
·
Acquisition tells you where your traffic is coming from. Knowing how the
majority of your visitors are finding you will influence your future marketing
efforts.
·
Audience gives you detailed data about your visitors, including their age,
location, interests and more. This can help you come up with an ideal customer
profile.
·
Behaviour helps you understand how your visitors are interacting with your
website. It will show you what pages are most popular and what content
resonates the most with your visitors.
·
3.Google Analytics identifies your
website’s pain points
Cart
abandonment is a huge setback for e-commerce businesses, and it’s a fairly
common problem. The cart abandonment rate for the retail industry is just over 72%. It is extremely important to reduce this rate as
much as possible.
A lot of businesses witness huge traffic but not
sufficient conversions.
This means that visitors are coming to your website but
are not finding what they are looking for. This leads to a high bounce rate.
A high bounce rate calls for an immediate action to
identify the reason behind it.
However, Google Analytics provides a detailed report of
the pages that are experiencing a high bounce rate.
The reason for a high bounce rate could be that your
website is not optimized properly or maybe your landing page is not attractive
enough for them to sign up.
Reviewing these reports can shed light on
the reasons why customers aren’t completing sales
(Source:https://www.uschamber.com/co/start/strategy/google-analytics-facts)
Very informative!
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