Google Analytics case study

We worked on the analysis of https://www.oic.qld.gov.au/__data/assets/pdf_file/0006/7755/other-sample-googleanalytics-report.pdf

After all, if each one of us can get access to Google Analytics, how difficult can the Insight Generation be?

I am attaching a 10 point summary, as submitted (exhibit 1) and post Insights (exhibit 2). Do comment and share...

Exhibit 1:

Name- Sana Khan

Web Analytics assignment

Exploring Google Analytics report for website –www.olc.gld.gov.au

From this Google analytics report, we can analyze the following 10 points–

1.      There has been Direct traffic to the website which is 40.49%, traffic via search engines is 38.04% and from referring sites are 21.47%.

2.      Most page views are to the homepage which is 23.33% and then to pages information-resources at 5.14% followed by decisions, information-privacy, and information-privacy-guidelines at 3.41%, 2.74% and 2.72% respectively.

3.      We have achieved 40.49% traffic from direct website click then 32.47% from Google search, 5.18% from bing search engine and then from referral sites we have achieved the rest of the traffic.

4.      Keywords used for reaching the websites are oic gld which comprises of 5.26%, the office of the information gave 4.16% and other keywords are health rights commission and oic.

5.      Overall there has been 2958 people who visited this site out of which 7,649 are the visits, 2958 are absolute unique visitors and 3.32 is average page views

6.      4:08 min is the average time on the site

7.      43.64% is the bounce rate.

8.      Internet explorer has fetched 91.62% visits followed by Firefox, safari, chrome, and opera.

9.      Countries from which we have received the traffic is mostly from Australia then united states, united kingdom, India and new Zealand.

10.  Pages on this site were viewed a total of 25423 times.

Exhibit 2:

Name- Sana Khan

Web Analytics assignment

Exploring Google Analytics report for website –www.olc.gld.gov.au

From this Google analytics report, we can analyze the following 10 points–

1.      There has been Direct traffic to the website which is 40.49%, traffic via search engines is 38.04% and from referring sites are 21.47%. This is a good thing since the aim of this portal is to give information to different stakeholders about Queensland

2.      Most page views are to the homepage (there must be links given out in information brochures ) which is 23.33% and then to pages information-resources at 5.14% followed by decisions, information-privacy and information-privacy-guidelines at 3.41%, 2.74% and 2.72% respectively. (this is expected traffic behavior in this website)

3.      We have achieved 40.49% traffic from direct website click then 32.47% from Google search, 5.18% from bing search engine and then from referral sites we have achieved the rest of the traffic. Traffic from Bing is large – looks like the ratio of Bing users from US and high Bing usage countries (https://www.statista.com/statistics/220538/bing-search-market-share-country/)

4.      Keywords used for reaching the websites are oic gld which comprises of 5.26%, the office of the information gave 4.16% and other keywords are health rights commission and oic. Higher than average on websites (1.5 min - ~3 mins)

5.      Overall there has been 2958 people who visited this site out of which 7,649 are the visits, 2958 are absolute unique visitors and 3.32 is average page views (expected min page viewed is 2 .. given the construct of the website )

6.      4:08 min is the average time on the site.

7.      43.64% is the bounce rate. This must be from the approx. 46% of the non google and bing traffic

8.      Internet explorer has fetched 91.62% visits followed by Firefox, safari, chrome and opera. This can help optimize during website design

9.      Countries from which we have received the traffic is mostly from Australia then United States, the United Kingdom, India , and New Zealand. This information can help create a database of people and their reason interest in Queensland. Secondary objective

10.  Pages on this site were viewed a total of 25423 times. There is a relationship .. or reason for repeat visits. Would sending a newsletter be a good thing? 

Looking forward to your comments ...

You can reach me at https://www.linkedin.com/in/subhashinitripathi/