Audience basics
By default, when you log into Google Analytics, the first report you’ll see is the audience overview report. This tells you the number of new and returning users that have visited your site and how long they have spent on it. Some of the most common terms in this report are listed below.
Session
A session is a period of time a user is active on your site. One session typically contains a series of interactions made by the user within a 30-minute time frame. Users that leave your site and return within 30 minutes remain as part of the original session.
If a user is inactive on your site for 30 minutes or more, any future activity is attributed to a new session. 30 minutes is the default session time, but this can be adjusted to meet the needs of your site. A longer session time scale could be beneficial for a site that offers long videos or sound bites.
Pages/session
The average number of pages a user viewed during a session on your site. Generally speaking, the more pages, the better, as this suggests that users are more engaged with your site as a whole.
% New sessions
An average percentage of first-time visitors on your site. This can be a good metric to track if you drastically change the layout or content of your site.
Pageviews
A pageview is counted when a page on your site is loaded by a user’s browser. If a user reloads the page, this is then counted as an additional pageview. If the user travels to a different page and then back to the original page, this is also seen as an additional pageview.
Unique pageviews
A unique pageview is generated when a user views multiple pages in a single session. Google aggregates these multiple pageviews into one unique pageview.
All credits to Maria Drummond (http://digitalcommunications.wp.st-andrews.ac.uk/)
By default, when you log into Google Analytics, the first report you’ll see is the audience overview report. This tells you the number of new and returning users that have visited your site and how long they have spent on it. Some of the most common terms in this report are listed below.
Session
A session is a period of time a user is active on your site. One session typically contains a series of interactions made by the user within a 30-minute time frame. Users that leave your site and return within 30 minutes remain as part of the original session.
If a user is inactive on your site for 30 minutes or more, any future activity is attributed to a new session. 30 minutes is the default session time, but this can be adjusted to meet the needs of your site. A longer session time scale could be beneficial for a site that offers long videos or sound bites.
Pages/session
The average number of pages a user viewed during a session on your site. Generally speaking, the more pages, the better, as this suggests that users are more engaged with your site as a whole.
% New sessions
An average percentage of first-time visitors on your site. This can be a good metric to track if you drastically change the layout or content of your site.
Pageviews
A pageview is counted when a page on your site is loaded by a user’s browser. If a user reloads the page, this is then counted as an additional pageview. If the user travels to a different page and then back to the original page, this is also seen as an additional pageview.
Unique pageviews
A unique pageview is generated when a user views multiple pages in a single session. Google aggregates these multiple pageviews into one unique pageview.
All credits to Maria Drummond (http://digitalcommunications.wp.st-andrews.ac.uk/)
Nice article
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